Confirmed payments
Attribution starts when Stripe reports a real charge — not only when orders or models assign credit.
Competitor comparisons · Direct head-to-head
Adentra vs Northbeam
A clear comparison of Northbeam multi-touch attribution and Adentra's payment-first revenue attribution for Stripe-led teams.
At a glance
How Adentra and Northbeam differ
High-level differences for teams choosing between multi-touch ecommerce measurement and payment-first attribution — not a feature-for-feature clone of either product.
| Dimension | Northbeam | Adentra |
|---|---|---|
| Primary outcome | Multi-touch attribution & ecommerce measurement | Revenue attribution to confirmed Stripe payments |
| Source of truth | Orders, models, and channel data | First-party visits matched to real charges |
| Best fit | DTC / growth teams with complex media mix | Advertisers & Stripe-based products |
| Scope | Broad multi-touch / measurement platform | Focused: traffic → payment path |
| Decision style | Optimize spend with model-based credit | Scale winners from confirmed revenue |
| Checkout alignment | Strong around ecommerce / order stacks | Built around Stripe payments |
Adentra's edge
What you get with payment-first attribution
Visit-to-payment path
First-party visitor context (UTMs, click IDs, referrers) matched back to the customer who paid.
Campaign & source views
See revenue by channel and campaign so you scale what creates customers and cut what does not.
Lighter decision surface
Built for the core advertiser question: which spend created real revenue?
When to choose Northbeam vs Adentra
Northbeam may still fit if…
- You need full multi-touch modeling across large ecommerce media mixes
- Your team is standardized on Northbeam workflows and reporting
- You require suite-level measurement beyond payment-matched attribution alone
Adentra is the stronger fit if…
- You sell with Stripe and want campaigns tied to confirmed payments
- You want a clearer alternative to Northbeam for payment-first measurement
- You prefer a focused tool rather than a full multi-touch platform
- Agencies or product teams need client-ready revenue attribution without model bloat
Ready to try Adentra instead of Northbeam?
Install Adentra, connect Stripe, and attribute ad traffic to confirmed payments — not platform estimates.