Revenue by source
See which channels — paid search, social, email, organic — actually produce paying customers.
Definition
What is revenue attribution?
Revenue attribution answers a simple question: which traffic sources and campaigns produced actual money? Instead of stopping at clicks or form fills, it matches visits — UTMs, click IDs, referrers — to confirmed payments.
Adentra is built around that outcome. First-party visitor data is captured on your site, Stripe reports real charges, and each payment is traced back to the path that led to it. Guides under this pillar go deeper on models, UTMs, and platform vs payment data.
What you can see
Attribution views that start from the payment
Revenue by campaign
Scale winners and cut losers based on confirmed payments, not platform-reported conversions.
Revenue by customer
Trace a Stripe payment back to the visit, UTM, and click path that started the journey.
Full attribution path
First-party visitor context matched to real checkout events — not blended or estimated totals.
Guides & topics
Subpages under this pillar. Each will go live as it is published.
Revenue Attribution Software
LiveWhat the software category does, features that matter, and how payment-first tools differ from ad platforms.
Read guideRevenue Attribution Platform
LiveEnd-to-end system: ingest traffic, match payments, report revenue — when teams need more than pixels.
Read guideRevenue Attribution Tool
LiveDay-to-day use: capture visits, match payments, read revenue by source and campaign.
Read guideRevenue Based Attribution
LiveCredit campaigns for confirmed payments — not clicks or leads. When revenue is the unit of success.
Read guideMarketing Revenue Attribution
LiveTie paid, organic, and owned channels to confirmed revenue for cross-channel budget decisions.
Read guidePaid Advertising Attribution
LiveMatch search, social, and display spend to confirmed payments — beyond platform ROAS alone.
Read guideRevenue Attribution for Agencies
LiveProve client ROI with confirmed payments — clearer reviews, fewer platform disputes, stronger retainers.
Read guideWhat Is Revenue Attribution?
SoonDefinition, why platform pixels fall short, and how payment-first attribution works.
How Revenue Attribution Works
SoonFrom first-party visit data and UTMs to Stripe webhooks and matched revenue.
Revenue Attribution vs Platform Reporting
SoonWhy ad accounts over- or under-count, and when to trust payment data instead.
Multi-Touch vs Last-Click Attribution
SoonModels compared — and what matters when the source of truth is Stripe revenue.
UTM Tracking for Revenue Attribution
SoonPractical UTM and click-ID hygiene so campaigns stay attributable end to end.
Stripe Revenue Attribution
SoonConnecting confirmed payments to ad traffic without relying on client-side pixels alone.
Ready to attribute real revenue?
Install the script, connect Stripe, and scale from confirmed payments instead of platform estimates.