Channel credit
Understand how paid, organic, email, and referral paths share influence on a conversion journey.
Pillar · Broader attribution searches
Marketing attribution
Which channels and campaigns influenced the journey — and how that story connects to confirmed revenue, not only clicks or platform conversions.
Definition
What is marketing attribution?
Marketing attribution assigns credit to the channels, campaigns, and touchpoints that influenced a customer’s path. Teams use it to decide where to spend, what to scale, and what to cut.
Adentra stays focused on the revenue end of that story: matching visits to confirmed Stripe payments. This pillar captures the broader “marketing attribution” searches — models, multi-touch, and channel credit — while pointing toward payment-first measurement when the goal is real ROI. For the product outcome itself, see the revenue attribution pillar.
What this pillar covers
Attribution beyond a single click
Path & models
Last-click, first-touch, linear, and multi-touch — what each optimizes for and where they break.
Platform limits
Why ad-account attribution and analytics events are not the same as money in the bank.
Toward revenue
How marketing attribution connects to revenue attribution when payments become the source of truth.
Guides & topics
Subpages under this pillar. Each will go live as it is published.
What Is Marketing Attribution?
SoonDefinition, why teams need it, and how it differs from pure analytics reporting.
Marketing Attribution Models
SoonLast-click, first-touch, linear, time-decay, and data-driven models compared.
Multi-Touch Attribution
SoonWhen multi-touch helps, when it overcomplicates, and what data quality it requires.
Marketing Attribution vs Revenue Attribution
SoonEvent-based credit versus payment-based credit — and when to use each.
UTM Tracking for Marketing Attribution
SoonNaming conventions and hygiene so channel and campaign reports stay trustworthy.
Marketing Attribution for Paid Media
SoonSearch, social, and display attribution beyond in-platform conversion totals.
Ready to connect marketing to revenue?
Install Adentra, connect Stripe, and attribute campaigns to confirmed payments.