Confirmed payments
Attribution starts when Stripe reports a real charge — not only when tracked events or models assign credit.
Competitor comparisons · Hyros vs Northbeam vs Adentra
Hyros vs Northbeam
A clear three-way comparison of Hyros deep ad tracking, Northbeam multi-touch ecommerce measurement, and Adentra's payment-first revenue attribution for Stripe-led teams.
At a glance
How Hyros, Northbeam, and Adentra differ
High-level differences for teams choosing between deep ad tracking, multi-touch ecommerce measurement, and payment-first attribution.
| Dimension | Hyros | Northbeam | Adentra |
|---|---|---|---|
| Primary outcome | Deep ad tracking & multi-touch attribution | Multi-touch attribution & ecommerce measurement | Revenue attribution to confirmed Stripe payments |
| Source of truth | Tracking, pixels, and attribution models | Orders, models, and channel data | First-party visits matched to real charges |
| Best fit | Media buyers & complex funnel tracking | DTC / growth teams with complex media mix | Advertisers & Stripe-based products |
| Scope | Broad tracking / attribution platform | Broad multi-touch / measurement platform | Focused: traffic → payment path |
| Decision style | Optimize spend with detailed touch data | Optimize spend with model-based credit | Scale winners from confirmed revenue |
Adentra's edge
What you get with payment-first attribution
Visit-to-payment path
First-party visitor context (UTMs, click IDs, referrers) matched back to the customer who paid.
Campaign & source views
See revenue by channel and campaign so you scale what creates customers and cut what does not.
Lighter decision surface
Built for the core advertiser question: which spend created real revenue?
When to choose Hyros or Northbeam vs Adentra
Hyros or Northbeam may still fit if…
- You need Hyros-depth multi-touch tracking across complex media and multi-offer funnels
- You need Northbeam-style multi-touch modeling across large ecommerce media mixes
- Your team is already standardized on one of those platforms end-to-end
Adentra is the stronger fit if…
- You sell with Stripe and want campaigns tied to confirmed payments
- You are comparing Hyros vs Northbeam and neither is a clean fit
- You prefer a focused tool rather than a full multi-touch or ad-tracking suite
- Agencies or product teams need client-ready revenue attribution without model bloat
Still choosing between Hyros and Northbeam?
If neither suite is a clean fit, try Adentra: install, connect Stripe, and attribute ad traffic to confirmed payments.